For the first concept produced for the MEN Arena, the design is focused on the building and its structure so as to promote the venue in its own right rather than the events it holds.

Posters designed for 96 sheet billboards are not only interesting but also informational, whilst placed around the city centre with directional arrows informing of where the Arena is located.

Again, an events leaflet was produced. This time using the calendar to match up with the acts that are on and representing the Arena as a vibrant and interesting place.